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Marketing Magic

colorful-1325266_1280Yesterday I spent time with other authors at my home. We shared delightful food and focused on the topic of ‘book marketing’. All of the group are indie published or heading down that path. I reflected on my own journey. These thoughts fell into place.

  • Everyone is searching for that piece of the puzzle or the marketing magic that will elevate their work and send it into the hands of more readers.
  • What worked two years ago, doesn’t necessarily translate into forward momentum in 2017. An author on-line recently commented, after purchasing an expensive promotional programme, that the course was totally dated. The concepts were too 2014, she said.
  • If you think you require assistance in this arena, you don’t have to search very far. A buffet of consultants are ‘out there’ ready to take your money and give you tips and strategies to raise your writing profile. Be wary! Dig into their background. What they are promoting may not be the right fit for you.
  • As a minnow, swimming in the Amazon sea, I need to become more adept at marketing my own work. A reader won’t know about my latest novel, ‘Finding Hayden’ a contemporary romance,  unless I announce to the world that it is available for their reading pleasure.
  • Are you willing to share some of your marketing magic? I’m interested in what has worked for you.



  1. Guilty! I too don’t put enough effort into marketing. I’d rather be writing, but that’s not good enough. And I spent nearly $600 on an outdated program too!

    I don’t have any words of wisdom for improving at this, but I’m all ears 🙂

    1. Yes! The lure of writing is certainly a magnet and it is way easier for me to drop into the comfort of that zone. But I decided that if I was going to publish as an indie-author I had to make more of an effort and pay attention to what is working for other authors. It feels like a second job, that’s for sure. But I’m trying to give it my all on my Marketing Mondays, as I’m calling it. I appreciate your honesty about purchasing a programme that wasn’t helpful to you. Almost every author I’ve met, has a marketing decision that they made that was costly and ineffective. It’s hard to share that information with others when you realize that you’ve taken the wrong path. Oh well. Lessons learned. If I discover something dynamic, I’ll share it on my blog. I don’t like to think that will dilute the idea. There’s room enough for all writers and readers. That’s my thought of the day!

  2. Everyone says Marketing your book should be confined to the internet…not so. I write western adventure tales for pretty much all ages. I have found great success doing events as an author. I knew I needed to build my following. I began locally, by having local stores carry my books. Not book stores, but a hardware store that carries everything, a feed store, the local state parks gift shops, a country ham store, and now in a Christian book store. I don’t do book signings they are a thing of the past. The events I do as a vendor have attendance of 5000+. Think outside the box…it has worked for me.

    1. Thanks for swinging by my blog Marcia. I appreciate that you took the time out of your day! Now you’ve taken a very creative route to market your western work. Bravo for thinking outside of the box. Sometimes we need someone else to crack open our brain to the possibilities ‘out there’. Thanks so much for sharing what you’ve done. I truly appreciate your tips.

      1. Your welcome! In the last 2 yrs eventing…I have sold 2500 paperbacks & counting. So it’s worth it to me. 🙂

        1. No kidding Marcia. That’s an outstanding amount of print sales. Well done! How gratifying! Thanks for sharing your results. There are many paths to making money in this challenging business.

  3. Hi Jodie,
    Great post. I wish I had a miracle plan to share, but I too am a minnow kicking about, hoping to get noticed, but mostly blowing bubbles and splashing in the currents.
    The one thing that really helped me was going in one of the XPromotion book giveaways. I gained a lot of readers for my newsletter, which translated to sales.
    I follow the marketing loop on SINC and look for ideas that fit my books.
    As always, I wish you all the best in writing and life,

    1. I love your comment ‘blowing bubbles’ and splashing in the currents. Very appropriate for the minnows. Thanks for your suggestions. I’ve resisted organizing a newsletter but I guess it is about time. Thanks for sharing what you’ve done. I appreciate it. Hope that your day is unfolding smoothly.

  4. I’ve spent money on’fool prof marketing programs’ as well. Sometimes they’re outdated. Sometimes what worked for the author doesn’t work when he’s selling his method to thousands of other writers. Sometimes you have to wonder why such a successful author is spending such large chunks of time selling marketing courses.

    I’ll bbe following your journey with interest. Like so many other writers I really want the secret and reall, I’d much rather be writing.

    1. Yes, sometimes I wonder why writers jump on the selling marketing wagon. But it’s another source of income and obviously, still gets the writer’s name out in the public. You’re not the only writer who has mentioned that they’d much rather be writing. I understand that feeling for sure. And ultra successful authors pay others to do what we’re trying to figure out. An elderly auntie used to say “It’s a great life if you don’t weaken.” So, lets not!

  5. Wonderful to see you are blogging again, Jodie! Looking forward to hearing what you learn in the marketing world and in all the worlds that make up an author’s life. Lately I’ve invested time crafting my newsletters and building my subscribers. It’s great fun connecting with readers who enjoy my stories.

    1. You seem to have created forward momentum with your newsletters, that’s for sure! I’m in awe of your social media expertise. And you are certainly creating a fan base, that’s for sure. Wish you could come and live in my house!

  6. I’m just beginning to figure out what marketing entails. Interesting how fast things change. Something done in 2014 is old!

  7. If you ever decide to jump on that newsletter bandwagon Jodie, you can’t have a better time to do so than now. When I first started writing way back in 2007, I remember being told then that the very best marketing tool any author can have is a good, healthy newsletter. I wished I’d have followed that advice even more so then. But… today, with all the Giveaways that are being promoted by professionals, you can reach a lot of people. Once they sign on though – it’s another matter altogether in keeping them interested… sigh!! Good luck xo

    1. You are so right Mimi. A lot of my author friends have been reminding me about the importance of creating a newsletter. And as you know I’ve been resisting. Maybe because I’m not creating four books a year. Who knows? Time to get my feet wet! Thanks for giving me the nudge. Again.

  8. I too am looking for and not finding the marketing magic. And I’d so much rather just be writing books… But, anyhow, something I tried recently, for the first time, is a group-author giveaway promo sponsored by Ryan Zee. I got the results today. For a charge of $60, plus mailing two books to prizewinner, I got more than 600 additions to my newsletter list. And they’re supposed to be quality ones – i.e., they actually said they wanted to get the newsletter. We’ll see how many last without unsubscribing. And even then, I have no idea how this will translate into sales or greater discoverability.

    1. Glad that you mentioned Ryan Zee. Some authors are sharing very positive comments about this site. As you said, time will tell as to how many folks unsubscribe etc. Guess we have to give opportunities like that a chance to flourish. Thanks for stopping by Susan.

  9. I’ve found lots of free Youtube sites about marketing. Sometimes they’re a bit of a time suck, but at least they’re not costing a bunch.
    Ho Hum – we keep trying!

    1. Hi Marjorie, thanks for taking the time to comment. Lots of advice ‘out there’ – that’s for sure. And trying to make sure one isn’t sucked into the vortex of a big, costly scenario is tricky. Onwards is the name of the game.

  10. I am smaller than a minnow … a spark in the eye of a fish? My next learning curve is how to market my books. Thanks for this.

    1. Thanks for stopping by Debbie! Yes, the marketing component seems like a second job. Everyone is searching for the magic, that’s for sure. I guess the main thing is not to give up.

    1. Hi Sylvie,
      Yes, – committing to the blog is an exercise in commitment, that’s for sure. And it makes me learn more about ‘Word Press’ each week. Thanks for stopping by.

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